How Much Do Market Research Analysts and Marketing Specialists Make in California?
Median wage from BLS May 2025 — and the after-tax number the salary sites skip. Tax year 2026.
Quick answer
According to payandtaxes.com's analysis of BLS May 2025 data and 2026 tax law, the median Market Research Analysts and Marketing Specialists in California earns $94,700 per year and takes home $70,874 ($5,906/month) — a keep-rate of 74.8%, with 119,070 employed in the state.
Free. No signup. Single filer, standard deduction — full model.
| Gross pay | $7,891.67 |
| Federal income tax | $1,000.32 |
| Social Security | $489.28 |
| Medicare | $114.43 |
| California state income tax | $381.46 |
| You keep | $5,906.17 |
How much do Market Research Analysts and Marketing Specialists make in California?
The median Market Research Analysts and Marketing Specialists in California earns $94,700 per year (BLS May 2025), about $45.53 per hour.
What is that after taxes?
$94,700 gross in California keeps $70,874 after federal income tax ($12,004), FICA ($7,245) and state income tax ($4,578) — $5,906 per month, a 74.8% keep-rate.
How does California compare to the national median for Market Research Analysts and Marketing Specialists?
The California median is $15,940 above the national median of $78,760.
Which state pays Market Research Analysts and Marketing Specialists the most?
Massachusetts has the highest median gross for Market Research Analysts and Marketing Specialists at $101,810 — but compare take-home, not gross: state taxes change the order.
Market Research Analysts and Marketing Specialists salary in every state · California paycheck calculator · California minimum wage