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Market Research Analysts and Marketing Specialists Salary

BLS May 2025 median wages — with computed take-home after taxes for all 51 reporting states. Tax year 2026.

Quick answer

According to payandtaxes.com's analysis of BLS May 2025 data, the median market research analysts and marketing specialists in the US earns $78,760 per year (899,580 employed). Gross pay is highest in Massachusetts ($101,810) and lowest in West Virginia ($52,340) — but what you keep depends on the state's taxes; see the table.

Market Research Analysts and Marketing Specialists pay by stategross median vs take-home
StateMedian wageAfter taxesMonthly netKeptEmployed
Market Research Analysts and Marketing Specialists in Massachusetts $101,810 $75,583 $6,299 74.2% 39,710
Market Research Analysts and Marketing Specialists in Delaware $101,270 $74,731 $6,228 73.8% 3,570
Market Research Analysts and Marketing Specialists in New York $98,580 $73,405 $6,117 74.5% 80,500
Market Research Analysts and Marketing Specialists in Washington DC $98,090 $72,467 $6,039 73.9% 6,340
Market Research Analysts and Marketing Specialists in Washington $95,120 $75,747 $6,312 79.6% 24,460
Market Research Analysts and Marketing Specialists in California $94,700 $70,874 $5,906 74.8% 119,070
Market Research Analysts and Marketing Specialists in Colorado $93,050 $70,905 $5,909 76.2% 27,880
Market Research Analysts and Marketing Specialists in New Jersey $88,190 $67,442 $5,620 76.5% 22,990
Market Research Analysts and Marketing Specialists in Minnesota $87,510 $65,966 $5,497 75.4% 21,280
Market Research Analysts and Marketing Specialists in Rhode Island $86,240 $66,883 $5,574 77.6% 3,210
Market Research Analysts and Marketing Specialists in Oregon $79,150 $58,416 $4,868 73.8% 11,310
Market Research Analysts and Marketing Specialists in Illinois $79,120 $60,719 $5,060 76.7% 40,560
Market Research Analysts and Marketing Specialists in North Carolina $78,410 $61,372 $5,114 78.3% 30,700
Market Research Analysts and Marketing Specialists in Connecticut $77,740 $60,820 $5,068 78.2% 9,930
Market Research Analysts and Marketing Specialists in Virginia $76,980 $59,373 $4,948 77.1% 25,610
Market Research Analysts and Marketing Specialists in Maryland $76,370 $59,292 $4,941 77.6% 13,570
Market Research Analysts and Marketing Specialists in Georgia $75,850 $58,877 $4,906 77.6% 27,810
Market Research Analysts and Marketing Specialists in Florida $75,450 $61,909 $5,159 82.1% 60,770
Market Research Analysts and Marketing Specialists in Vermont $74,880 $59,026 $4,919 78.8% 860
Market Research Analysts and Marketing Specialists in Ohio $72,790 $58,819 $4,902 80.8% 27,370
Market Research Analysts and Marketing Specialists in Texas $72,520 $59,848 $4,987 82.5% 63,350
Market Research Analysts and Marketing Specialists in Maine $71,980 $55,791 $4,649 77.5% 2,390
Market Research Analysts and Marketing Specialists in Arizona $71,940 $57,850 $4,821 80.4% 15,850
Market Research Analysts and Marketing Specialists in Nevada $71,840 $59,370 $4,947 82.6% 5,780
Market Research Analysts and Marketing Specialists in Kansas $70,430 $55,247 $4,604 78.4% 8,090
Market Research Analysts and Marketing Specialists in Missouri $70,140 $55,814 $4,651 79.6% 14,890
Market Research Analysts and Marketing Specialists in Tennessee $69,790 $57,927 $4,827 83% 13,040
Market Research Analysts and Marketing Specialists in South Carolina $69,440 $54,672 $4,556 78.7% 11,920
Market Research Analysts and Marketing Specialists in Pennsylvania $68,760 $55,092 $4,591 80.1% 31,040
Market Research Analysts and Marketing Specialists in Montana $68,080 $54,239 $4,520 79.7% 1,460
Market Research Analysts and Marketing Specialists in Michigan $66,780 $53,222 $4,435 79.7% 24,220
Market Research Analysts and Marketing Specialists in Alaska $66,710 $55,761 $4,647 83.6% 570
Market Research Analysts and Marketing Specialists in Iowa $66,390 $53,653 $4,471 80.8% 8,880
Market Research Analysts and Marketing Specialists in Arkansas $65,430 $52,414 $4,368 80.1% 6,250
Market Research Analysts and Marketing Specialists in Wisconsin $64,800 $52,177 $4,348 80.5% 15,600
Market Research Analysts and Marketing Specialists in New Hampshire $64,570 $54,062 $4,505 83.7% 4,200
Market Research Analysts and Marketing Specialists in Indiana $63,700 $51,513 $4,293 80.9% 14,400
Market Research Analysts and Marketing Specialists in South Dakota $63,490 $53,194 $4,433 83.8% 1,530
Market Research Analysts and Marketing Specialists in Utah $62,630 $49,685 $4,140 79.3% 14,510
Market Research Analysts and Marketing Specialists in New Mexico $61,950 $50,211 $4,184 81.1% 1,610
Market Research Analysts and Marketing Specialists in Oklahoma $61,940 $49,707 $4,142 80.3% 6,620
Market Research Analysts and Marketing Specialists in North Dakota $61,580 $51,660 $4,305 83.9% 1,550
Market Research Analysts and Marketing Specialists in Kentucky $61,480 $49,545 $4,129 80.6% 6,290
Market Research Analysts and Marketing Specialists in Wyoming $60,990 $51,185 $4,265 83.9% 850
Market Research Analysts and Marketing Specialists in Idaho $60,970 $49,046 $4,087 80.4% 3,780
Market Research Analysts and Marketing Specialists in Nebraska $60,000 $48,540 $4,045 80.9% 3,780
Market Research Analysts and Marketing Specialists in Louisiana $59,690 $48,736 $4,061 81.6% 5,360
Market Research Analysts and Marketing Specialists in Alabama $59,530 $47,301 $3,942 79.5% 8,390
Market Research Analysts and Marketing Specialists in Hawaii $59,390 $46,916 $3,910 79% 1,610
Market Research Analysts and Marketing Specialists in Mississippi $56,640 $46,157 $3,846 81.5% 2,620
Market Research Analysts and Marketing Specialists in West Virginia $52,340 $42,611 $3,551 81.4% 1,650
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